adidas Digital

In early 2023 we jumped at the chance to originate a toolkit for the AJC Peachtree Road Race giveaway sweepstakes; leaning into Americana and street art vibes to capture the soul of the July 4th race in Atlanta. We leveraged stock spray paint textures and product photography to deliver a mini-toolkit with recommended KVs as well as responsive backgrounds and headline treatments to guide adaptation across a variety of digital placements.

Spring 2023 brought a new look to the adidas Dugout collection, and we hit the ask out of the park; creating custom glitch backgrounds and adapting a set of existing energetic graphic elements to develop new KVs for baseball and softball – guiding their use on paid social channels and digital banners.

Using limited client-supplied product photography, I originated a series of responsive mastheads to help guide online users toward kids sizing chart resources on adidas.com.

As a production designer I had the opportunity to develop and adapt digital display banners for a plethora of cross-branded product releases across numerous digital marketplaces. This Ozweego project for Finish Line included adapts for display banner sizes and Meta carousels.