In early 2019 Richardson Sports debuted a refreshed outdoor headwear line, featuring waterproof coatings, airy truckers, and UPF-resistant fabrics. As the Senior Brand Designer I concepted and pitched a series of branding treatments that would give the line a distinct identity while maintaining its Richardson soul.

Throughout the year we create shot lists and sift through oceans of bespoke on-site photography to create thousands of assets promoting seasonal sales and discounts.

The new Richardson Outdoor branding debuted at the 2019 Snow Show in Denver, Colorado